Get a pipeline-focused B2B SEO audit.
Share your site and your competitors when you book. Before the call I dig in and map where you leak qualified pipeline across Google and AI search, then walk you through how to fix it.
- A pre-call audit across all four pillars, plus AI search visibility
- The buyer-intent keywords you don't yet rank for
- How you show up in ChatGPT, AI Overviews, and Perplexity
- A prioritized fix list scored by pipeline impact, not issue count
Trusted by growing brands
What a B2B SEO audit is (and how it differs from B2C)
Same word, different game. A B2B audit is judged by pipeline, not traffic, because your buyer is a committee and your sales cycle runs for months.
A B2B SEO audit looks past vanity metrics. The question is not "how much traffic do we get," it is "do the accounts that can actually buy find us, trust us, and pick us." Every finding is weighed against that.
So the audit accounts for a longer sales cycle, a buying committee of three to ten people, and a small pool of high-value leads, instead of the high-volume, impulse demand a B2C audit chases. Run a B2C checklist on a B2B site and it points you at the wrong wins.
The 4 pillars of a B2B SEO audit
This is the spine of the audit. Each pillar maps to a question buyers (and AI answer engines) are already asking.
Technical SEO & indexing
Crawlability, indexation in Search Console, Core Web Vitals, and JavaScript or SPA rendering. If money pages cannot be crawled or rendered, nothing else matters.
Keyword & intent coverage
Map coverage to the buyer journey: informational, solution, vendor, and integration stages. Find the high-intent terms your buyers search where you do not yet show up.
Content quality & E-E-A-T
SME bylines, original data, and case studies that signal experience and expertise. Thin, generic content loses to depth on both Google and AI answer engines.
Authority, internal links & schema
Backlink profile versus competitors, internal links pointing resources to BOFU pages, and schema markup that makes the site readable to AI search.
Lead generation & conversion audit
Rankings without pipeline are wasted budget. This part of the audit checks whether organic visitors can actually convert, then models the revenue the channel should produce so every fix has a number attached.
What the conversion audit checks
- CTA placement, clarity, and offer match on money pages
- GA4 goal and event tracking on demos, trials, and downloads
- Conversion-path friction: forms, gating, and page structure
- Intent match between each landing page and the queries that reach it
The organic-pipeline model
We plug in your real numbers, then rank every finding by where it moves this equation. Fixes are prioritized by revenue impact, not issue count.
AI search visibility audit (AEO / GEO)
Your buyers ask ChatGPT, Google AI Overviews, and Perplexity before they reach your pricing page. We audit how you show up in those answers, not just in the ten blue links. No top guide owns this depth.
Citation presence
Where your brand is cited (or missing) across ChatGPT, AI Overviews, Perplexity, and Gemini for the prompts your buyers actually use.
Answer-ready formatting
Whether your pages carry the quotable definitions, question-framed headings, and original data that AI systems prefer to extract.
Narrative accuracy
How AI describes your product, ICP, and category, and whether that story matches how you actually sell.
Audits that turned into pipeline
Real engagements where fixing the right things first made organic and AI search a reliable channel.
Before working with Nicholas, our general aim was to increase organic traffic to our website. We had no SEO experience, and our website has very low organic traffic. After 3 months working with Nicholas, our organic traffic starts showing sign of significant growth.
Hung TranCofounder & CTO
- 174x Organic clicks
- 280k Total search traffic
- $400k Contract value
We had tried SEO before and seen nothing for it. Voluminous found the crawlability problems holding our marketplace back, gave our developers a clear fix list, nearly doubling our indexed pages and more than tripling organic traffic. It finally felt like SEO was working for us.
Rita YaoDirector of Marketing
- +213% Organic traffic
- +94% Indexed pages
- +40% Ranking keywords
Our blog was missing the top-of-funnel keywords that mattered most early in the buyer journey. Voluminous built a clustered content strategy around two pillar pages, lifting our priority car insurance terms to number one and growing organic traffic by more than 60%.
Martin WongDirector of Marketing
- +64% Organic traffic
- +11% Page-one keywords
- $5,776 Traffic value
What clients say about us
Real results from teams who turned search and AI answers into a reliable growth channel.
Done-for-you: our B2B SEO audit
Prefer to skip the DIY route? We run the full framework above and hand you a prioritized plan, with transparent scope and price.
B2B SEO + AI Visibility Audit
A pipeline-framed audit across all four pillars plus AI search visibility, delivered as 15 to 20 prioritized actions, not a 200-page data dump.
- Technical, indexing, and Core Web Vitals review
- Keyword and buyer-intent coverage gaps
- Content quality and E-E-A-T assessment
- Authority, internal linking, and schema review
- AI search visibility audit (ChatGPT, AI Overviews, Perplexity)
- Organic-pipeline model built on your numbers
- 15 to 20 prioritized actions, scored by impact and effort
- Recorded walkthrough call
Fully credited toward your first month if you continue on a retainer.
Book your auditB2B SEO audit FAQ
Common questions about B2B SEO audits, from cost and cadence to AI search visibility.